Identity & Practice

I challenged and briefed myself to develop an identity/re-brand for the Met Office.


www.metoffice.gov.uk

I designed a 24 page Identity Guide exploring the possibilities for the re-branding of the Met Office communicating the meaning behind the identity and how identity can be applied.



I chose to go with a mock Globe Pictogram to sit alongside the Met Office Text to associate with reporting Weather Changes, Updates and Warnings in the UK.