Welcome to a showcase of my work at TEXA!
About
TEXA UK is a trusted leader in diagnostic solutions and automotive technology, supporting workshops, dealerships and professionals across the UK with a range of diagnostic tools for garages covering a range of enviroments such as Car, Bike, Truck, OHW & Marine.
I designed and developed brochures, banners, promotional assets, event graphics, digital content & more to keep TEXA up to date and on top of their game in terms of staying current in a very competative market.
Maintained brand consistency and visual identity, utilising the brand guidelines across print and digital platforms for the UK market.
Designed social media graphics, email campaigns and web visuals to support digital engagement strategies on Linkedin, Facebook, Instagram (Meta) and other social platforms.
Increased brand awareness and lead generation through targeted content, exclusive deals leveraging thought-provoking and impactful social posts & print advertising.
Managed & maintained TEXA UK’s WordPress website, implementing SEO strategies and content updates.
Executed tailored digital marketing campaigns and developed keyword strategies, optimised ad groups and crafted compelling ad copy that aligned with audience intent & refined bidding strategies. These efforts contributed to an increase in customer acquisition and a significant uplift in brand visibility and leads, while positioning the brand more competitively in search results on all platforms.
Main Achievements
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Spearheaded the design and creative direction for national tradeshows and events, ensuring cohesive branding and impactful visual representation across all platforms.
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Conceptualised and delivered the 161 TEXA Promotions Brochure, a 76-page publication showcasing TEXA’s product range. This involved photography, advanced photo editing (background removal, CMYK conversion, 300DPI formatting) and layout design in Illustrator, Photoshop, and InDesign to achieve a professional, visually compelling result.
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Strengthened brand identity and visual consistency by producing brochures, banners, flyers, digital content, and promotional assets that aligned with TEXA Italy’s corporate standards and brand guidelines while catering for the UK market.
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Enhanced digital presence and engagement by designing social media graphics, email campaigns, and web visuals across LinkedIn, Facebook, Instagram, and other platforms - driving brand awareness and lead generation among garage owners and distributors.
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Managed and optimised TEXA UK’s WordPress website, implementing SEO strategies, refreshing content, and updating product/software imagery to improve search visibility, organic traffic, and user experience.
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Executed targeted digital advertising campaigns, applying keyword strategies, ad optimisation, and audience segmentation to achieve higher click-through rates, improved ROI, and stronger positioning against competitors in search rankings.
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Produced and coordinated advertorials for trade publications (including AutoBiz, Autotechnician, The Garage Magazine, Garagewire & more), bolstering TEXA UK’s presence in the automotive diagnostics industry.
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Oversaw end-to-end print production of marketing materials - from in-house printing, trimming, folding, and binding to liaising with external vendors - ensuring precision, quality, and timely delivery for both corporate and event collateral.
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Collaborated with sales teams, product managers, and external partners to align creative direction with business objectives to refine customer relation effectiveness.
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Successfully juggled multiple design projects under tight deadlines, consistently delivering high-quality outputs that supported TEXA UK’s marketing strategy.
