SEO, Google Ads & Website Design
For our initial idea we was going to make a bespoke website for PergolasUK, I worked closly with our Web Designer and came up with these mock Pages designed in Photoshop for inspiration of what we wanted as a company.
We didn’t go with these Designs as the Lead Time for the final version of the Website Launch would’ve been too long and we wanted the back end to be user Friendly so anyone could update it as needed, as we wanted full control of our Webpage and Products.
We decided the best way, was to create a Website via GoDaddy as they also Host Websites and everything would be under one account such as Billing, making it much more easier to manage.
I created the website pergolas.co.uk to be used to Promote, Sell & Market our Products.
In terms of SEO creation, in a very competitive Market, presented a challenge but luckily our Product was very different to the Timber Pergolas that’re popular in this Country. I did my fair share of Market Research and as our Products are Custom made from Aluminium and Features Automated Louvres among other extras, we had to appeal to a Target Audience of 50+ as these Pergolas are costly because they are the best the UK currently has to offer.
Main Achievements:
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Developed and
executed innovative brand design strategies for 2.7 Facades & PergolasUK
for significantly boosting the brand's social media visibility and engagement,
which played a pivotal role in generating leads and accelerating sales.
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Improved website
responsiveness for both web and mobile users by optimising JavaScript, while
achieving outstanding Google PageSpeed Insight scores and markedly reducing
load times.
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Implemented
advanced SEO techniques and devised unique, competitive keywords for
significantly increasing web traffic by outshining competitor strategies and
drawing more visitors to websites.
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Designed and
managed highly effective Google AdWords campaigns, precisely targeting specific
audiences, which resulted in a substantial increase in unique customer visits
and enhanced brand and product visibility.
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Provided
exemplary daily customer support by offering personalised project quotes and
lead times by promptly addressing queries, and building strong, personable
relationships to foster interest and drive product purchases.
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Played a key role
in the strategic planning and successful introduction of Automated Pergolas by
PergolasUK to the previously untapped UK market, while contributing to the
project's pioneering success.
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Used a
customer-centric approach in all communications and support activities to
ensure high satisfaction levels and maintaining continuous interest in products
and services through effective engagement strategies.
Using this information to benfit us, I complied a list of Keywords and used Exact, Phrase & Broad Keyword Types in conjunction with Google Ads. I made sure to wait and see which Keywords were best Perfoming in their catagory, I then played around with the Keywords to work best within our Budget Range which also didn’t impact our daily Enquires.