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Trutex Graphic Design Task
“ Trutex retails to both a BTB and BTC audience, this task is focused on the BTC audience. We are in the process of refreshing our branding so you can either use what exists as a thread or start a fresh.
I’d like you to create an email, blog, IG story and grid post around content of your choosing. ”
After looking at the Trutex brand on various socials and websites, I made sure to sample the blues used in the Trutex logo and the white from the website, very palatable tones of pastel colours, Trutex may be re-branded, this is what I aimed to work with so everything is in keeping with the current brand identity and links in directly to the overall look and light-hearted feel.
I made sure to look at which pictures would potentially work best for each application, Blog, Post, Story & Email and downloaded a library of products and product shots in situe in order to hand pick the best that I would utilise relevant to each format.