Navigation;
Social Stories
For the social story and/or YouTube short, I again focused on the BTC (Business-to-Customer) audience. Instead of producing a static design, I chose a dynamic video format to capture attention instantly. By using bold, striking primary colours, strong typography, and animated assets, I aimed to create a more engaging and memorable experience that would drive interest in the Trutex brand and its clothing products.
I designed the content to showcase a range of styles across both male and female pupils, as well as appeal to parents. To achieve this, I concluded the video with a slideshow sequence that highlighted multiple products rather than focusing on a single item, reinforcing the breadth of the collection.
From a technical standpoint, I built the animation in Adobe After Effects, using opacity effects and layering techniques to create smooth transitions and to control how elements appeared and disappeared on screen. For example, I staggered the opacity of text and doodle graphics so they faded in time, creating a sense of energy and flow. By combining opacity masks with scale and position keyframes, I was able to achieve eye-catching reveals that felt polished yet playful - reflecting the campaign’s light-hearted tone.
I developed and refined the visual assets in Illustrator and Photoshop and cut out assets so I could add better depth and layering, whilst ensuring they were optimised for animation. I also used TopazAI to upscale imagery without quality loss, which allowed me to maintain sharp visuals even in a full-screen video format.
Overall, the result is a dynamic, parent-friendly piece of content that communicates key selling points while keeping the viewer engaged from start to finish.